Instrack Review: Advanced Instagram Analytics to Grow Your Account
There are a lot of different platforms allowing for tracking performance and understanding your account growth. Instrack is probably one of the most popular platforms for Instagram analytics, and it’s been around since 2012. It provides access to powerful analytics and empowers brands to understand their followers.
I’ve been using Instrack since the end of 2021. Upon discovery, it seemed to be a very powerful tool that gave me great insights into my performance. It also allowed me to check on some competitors or accounts that I wish to be.
Instrack is ideally suited for small businesses, influencers, solopreneurs, celebrities, brands, digital marketers, and anyone who’s into Instagram marketing.
As a digital marketer who also helps brands develop their Instagram strategies, I find Instrack a very powerful tool. This article will share my in-depth and honest Instrack review. If you wish to understand the platform better, this review of its main features will help you find the answers to the most common questions.
What is Instrack App?
Instrack is the perfect companion for Instagram professional users. It offers powerful analytics and deep insights that help you grow on Instagram the right way. It has free and paid subscription plans.
The free version is pretty comprehensive and will give you a great idea of what to expect from the app without spending any money. I noticed that the Internet is full of Instagram Analytics apps, but they charge subscription fees upon registration without even giving a glimpse of what they can do.
However, if you wish to sign up for a paid subscription, you can do so via your app store. Depending on the subscription type chosen at the time of purchase, you’ll be charged either ($4.99) for Pro Monthly Plan or ($29.99) for Pro Yearly Plan. You can also choose a 7-day free trial period that is available for the Pro Yearly Plan to test out the features that the app has for you.
Please take note that Instrack app can only work on a professional Instagram account. Thus make sure to use a Creator or Business account to be able to enjoy the app.
How does Instrack work?
Once you download the app from Google Play or App Store, you’ll be asked to log in using your Facebook account. Follow the steps to log in. If you have Facebook Page in place for your Instagram account, it will take you a couple of seconds to log in; however, if you don’t have a Facebook Page, you’ll have to create one before you’re allowed to log in. You don’t need to post anything on Facebook – it’s just a formality that Meta requires.
In this Instrack review, I am sharing the screenshots of the actual data that wasn’t manipulated in any way. The screenshots serve only as illustrations, and the information shown may differ depending on the operating system and app version that you’re using.
Instrack has two versions: the phone app and the online web tool. In this review, I am sharing the data that you can access via the app. The Instrack online is more limited; however, it can still be helpful for beginners and less analytical analysis of your and competitors’ accounts.
Once you log in, you’ll be brought to the app’s homepage, which will display your primary Instagram data. The homepage looks this way:
The homepage of Instrack will show you your results for today or this week.
In my case, you can see the number of impressions, reach, profile views, weekly followers, monthly growth rate, engagement rate, average number of likes and comments, the total number of likes received, the most popular hashtag, and top posting time. The data also shows the change for the major analytics – impressions, reach and profile views.
Straight away, at a glance, you’re able to see how you’re doing! Pretty cool, huh? And very easy to understand.
Why are these statistics important?
In a world where most Instagramers are predominantly preoccupied with the number of followers, other metrics, such as impressions, profile visits, engagement rate, etc., are often forgotten. However, they play an essential part in your Instagram growth. For instance, the engagement rate is one of the primary metrics that Instagram uses to determine whether your content is of high value. If your engagement rate is high, Instagram will show that post to more people (better reach), which can translate into more followers.
Therefore, being shown the main metrics on one screen at a glance, you’re able to understand your performance much better. Sometimes, the number of followers means nothing and is just an empty vanity metric.
So, if you’re looking for a tool that’ll show you more than just follower metrics, Instrack is a great choice! Continue reading my honest Instrack review to find out more cool features that it has.
Instrack Review: What are some of the cool features?
Instrack has a ton of great features; however, in this Instrack review, let me share more about the ones that I find particularly interesting, useful, and insightful.
Instrack helps you create and reach goals
Probably one of the coolest features that Instrack has is its Goal section. This section allows you to set one-time (e.g., get 100 likes by the end of the year) and ongoing (e.g., maintain a weekly engagement rate of 10%) goals. It also has automatic gaols (the ones that are created by Instrack to challenge you to achieve better results). It’s pretty cool because you can track your performance on the dashboards.
Take a look at how I set up a one-time goal to get 18 new followers by the end of the month. Never mind, if you’re unsure how to set up the goals or which options to pick – you can always start by choosing the recommended ones and see if they are satisfactory to you.
The last screenshot shows an automatic goal set to me by Instrack – it is basically challenging me to hit 2,000 followers and shows my current progress to reaching the goal. I’m at 81%.
These interactive goals resemble a game and make you strive to perform better to hit the targets faster. If you’re a competitive person, you’ll love this!
Daily account audit
Instrack gives a daily evaluation of your account by benchmarking your activities and engagement, evaluating your strengths, and more. It shows whether you’re above the average, below it, or doing exceptionally well. It’s a great way to understand what works well when it comes to your account growth and what could be improved.
Based on the daily audit, I can see that my today’s score is 59.7% which is fair. There are plenty of things (6) that need my attention: I need to post more often, I need to improve my comments to likes ratio, get more comments per post, get more weekly followers, etc.
This is a great indication that helps to understand what is lacking. Once you notice the improvement in your results on Instrack, you’ll also notice the improvement in your performance on Instagram.
While checking the audit every day may not be something you’d anticipate, checking it once in a while can give a better understanding of the areas for improvement.
Once you go into the areas for improvement, you can see the benchmark that you should aim for. It helps to plan and build a more solid Instagram strategy.
Understand your audience
Instrack has a ton of tools available to analyze and understand your audience. It goes without saying that knowing what your audience is, what it likes, what types of content it engages with, etc., is a straight path to Instagram success. It is astonishing how many Instagrammers use Instagram without having any thought process about the content that they post. It’s not advisable, and knowing your audience will help you plan your content more efficiently.
Inside the Instrack app, there are many different audience reports that you can rely on to understand your followers better. The screenshots above are just some of the most important ones that I like to use to analyze my audience.
Another fantastic report, which isn’t screenshotted here, is “Weekly Engagement Ranks.” It shows the top 20 followers who engaged with your content the most. It also shows how their rank changed compared to the previous week. Why is it important, you may ask? Well, it’s always good to know who your top followers are and how they engage with your content. If you post consistently but notice changes in your top follower patterns, you should consider if your style, type of posts, tone, etc., have changed.
It’s your loyal top fans that are the most important, and you should base your strategy on ensuring that they remain engaged and love your brand. In the end, there must be a reason why they choose to engage with your content, and that reason often is – they love what you do!
Understand your competitors
Instrack allows you to add multiple competitors. You’ll be able to view their data at a glance or in more detail – similarly to how you analyze your own profile.
I particularly love this feature as it helps me stay informed about the growth of my competitors or similar accounts. It’s important to look up to the competition to help your own account grow.
Give Instrack a shot!
There are many more amazing features inside the Instrack app. You can track the historical growth of your Instagram account with easy access to many available statistics.
In this review, I shared some of the features that the app has to offer. If you want to be hands-on with your Instagram statistics and, most importantly, have full exposure to the performance of your competitors, you should consider giving Instrack a shot.
Disclaimer: I didn’t receive any financial compensation for sharing my opinion about the app. There are also no referral links. This Instrack review is based purely on my personal opinion and discusses the features that I particularly loved about the tool. Your impressions may differ from mine; thus, I suggest you sign up for the free trial first to explore the full potential that Instrack has to offer.